PRODUCTION

I am involved in most parts of the production process, from choosing the fabrics and defining the print pattern for each collection, to bead or embroidery work and kind of label that will be sewn on each item.

Elegance and charm are my keywords. I pay particular attention to details; they are what make the attire delicate. In all my clothing you can find beadwork, sequins, or embroidery. Indonesia is a wonderful place for this kind of handwork and there are many skilled hand workers, mostly women. I love to work with women. From the beginning of our experience, we chose to work mainly with women's communities in local villages, and with small family businesses.

Renewal is the most challenging aspect of my work. Creativity is always in action – new fabrics, new themes and trends, new accessories, and new techniques of work to develop. We never get bored. The biggest satisfaction comes from our clients and their expression of enjoyment and satisfaction, their excitement when trying on our designs, their pleasure when purchasing it. Clothing is also an expression of identity.

Our clothes are made tin pure fabrics from the highest quality o be worn for years. However, you must follow these three simple pieces of advice: do not use hot water, use very little detergent, and never let them dry in the sun. I am very proud to empower others through providing jobs and works with marginalized ethnic groups. She also perpetuates traditional textile techniques.

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